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Underground Dance Music · UK
Independent · Underground · UK

House  ·  Garage  ·  Techno  ·  Electro

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02 / Live from FIXR

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03 / The Brand
HouseGarage TechnoElectro

Sync or Swim is an independent dance-music events company throwing nights rooted in house, garage, techno and electro. From intimate underground sessions to headline shows, we live for the dancefloor.

Based in Exeter, with events across the UK. Every night is meticulously curated for people who take their music seriously.

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Sync or Swim
Tomfoolery Coming Soon
04 / Sister Brand
DiscoFunk HouseColour

Tomfoolery is the colourful, high-energy sister brand of Sync or Swim, built for the disco lovers, the funk fanatics and the house heads who want their nights loud, bright and full of life.

Think paint, dancing, colour everywhere. Big sounds, bigger smiles, and a dancefloor that never stops.

Who We Are

About

Two brands · One dancefloor · No compromise

The Story

Built for the music

Sync or Swim started in Exeter in 2023 with a simple idea. Put on the nights we couldn't find anywhere else. House, garage, techno and electro, played loud, in rooms full of people who actually came to dance.

Nearly three years on, we've run a weekly residency, taken headline shows to Bristol and sold out Freshers. Alongside it all sits Tomfoolery, our colourful sister brand for disco, funk and house lovers who want their nights loud, bright and full of life. Different energy, same obsession with a perfect night out.

We curate every line-up, design every poster and sweat every detail, because the people on our dancefloor deserve nothing less.

Sync or Swim live
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Nationwide
How We Got Here

The story so far

From one night at Bomba to a sold-out Freshers. Here's how it's gone.

  1. Nov 2023

    The first one

    Our first ever Sync or Swim, at Bomba in Exeter. Where it all started.

  2. 2025

    Weekly at The Cocktail Club

    A residency that turned a weeknight into the one everyone planned around, week after week.

  3. Nov 2025

    Two years in

    We marked two years of Sync or Swim the only way we know how. With a party.

  4. Mar 2026

    Tomfoolery arrives

    Our disco, funk and house sister brand launches. Face paint, fancy dress and a lot of colour.

  5. Mar & May 2026

    Headlines

    Headline shows in Bristol and Exeter in March and May, with Skeptic on the bill.

  6. Sep 2026

    Freshers, sold out

    Freshers Week at Move, Exeter. Every ticket gone.

  7. 6 Nov 2026

    Three years

    Our third birthday. You're invited.

What We Stand For

House rules

01

Sound first

Every line-up starts with the music. House, garage, techno and electro, played by people who care about it as much as you do.

02

Exeter born

We know the city, the venues and the crowd. Everything we do starts here, and we're taking it further every term.

03

Come as you are

Friendly rooms, good people and a bit of chaos in the best way. Nobody's here to stand at the back.

Soss — the Sync or Swim character
Meet Soss

Our mascot

Every brand needs a face. Ours holds a bottle in one hand and the decks in the other. Soss is the spirit of a Sync or Swim night. A little chaotic, completely committed to the groove, and always the last one off the floor.

You'll spot Soss on our posters, our socials and, of course, our merch.

Our Brands

Two sides, one story

Want us at yours?

Venues, societies, brands and private parties. Tell us what you've got in mind and we'll build the night around it.

Wear It Loud

Merch

Limited drops · Heavyweight cotton · Soss approved

Signature Apparel

The Soss Tees

Oversized UnisexHeavyweight Cotton Screen PrintedLimited Run
Soss The DiscJockey tee — back graphic Soss The DiscJockey tee — front pocket print Hover · Front

Soss The DiscJockey

Bold blue DJ Soss on the back, pocket print on the front.

Size
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Soss The Drummer tee — back graphic Soss The Drummer tee — front pocket print Hover · Front

Soss The Drummer

Drumming Soss on the back, pocket print on the front.

Size
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Want a drop alert?

New runs sell out fast. Drop us a line and we'll let you know the moment the next batch lands.

Coming Soon

Dropping soon

Our first collection is in the works and we're putting the finishing touches on it now. It's not quite ready yet, but it won't be long. Follow us on Instagram and you'll be the first to know when it drops.

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Sync or Swim Events LLP

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Last updated 2 October 2026

Sync or Swim Events LLP

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Last updated 2 October 2026